About me

Hey! This is Jianping, or call me Mike! I’m currently a PhD student in AMSC (Applied Math & Statistics, and Scientific Computation) at University of Maryland, College Park, advised by Prof.Michel Wedel. I am concentrating on applying cutting-edge machine learning models to marketing. Before UMD, I was an undergrduate at UCLA, majoring in Applied Math with a concentration in scientific computing and a minor in bioinformatics. I was fortunate to work with Prof.Samy Wu Fung on distributed optimization algorithms and Prof.Chenfanfu Jiang and his group on physics-based simulations in computer graphics.

Interests

• Machine Learning for Marketing and Advertising
• Eye-tracking Modeling
• Statistics and Data Science

Talks

• (06-12-2025) Contextual Advertising with Theory-Informed Machine Learning, INFORMS Society for Marketing Science (ISMS) Marketing Conference, Washington DC.
• (03-04-2025) SIGN: A Statistically-Informed Gaze Network for Gaze Time Prediction, GMCV workshop at WACV 2025.

Awards

• May 2025: Summer Research Fellowship, UMD Graduate School
• Feb 2025: Faculty-Student Research Award, University of Maryland, College Park
• May 2023: Marketing Science Institute (MSI) Research Grant
• Feb 2021: Undergraduate Research Fellowship (top 10%), University of California, Los Angeles